Know Exactly Who To Target To Maximise Peak Trade
Know Exactly Who To Target To Maximise Peak Trade
Uncover The Revenue Hiding
In Your
Customer Data
Enter peak trade knowing where the volume and value sits, which products bring them back and where the revenue opportunities are hiding. From data to delivery in two weeks.
It's Noa unifies your data across every channel to reveal the revenue opportunities within your customer base. Always know where to focus next, to achieve the highest impact returns.
What You Walk Away With
Know where your opportunity revenue is sitting and how to get to it, before the busiest months of the year set in.
Know where your opportunity revenue is sitting and how to get to it, before the busiest months of the year set in.
Target Customers Groups
We'll tell you which customer groups should be prioritised and why, with recommendations on how to do so, communicated in priority order.
Know which customer groups should be prioritised and why, with recommendations on how to do so, communicated in priority order.
Prioritise customer groups by action
priority groups
High value
#1
Win-back
#2
Next action
prioritise
The Commercial Case
From revenue opportunity and risk, to first purchase price bands, profitability and retention. We'll share the data in a format that's easy to read and act on.
From revenue opportunity and risk, to first purchase price bands, profitability and retention. Quickly, understand what to do next.
Commercial opportunity by lever
Revenue upside
+$84K
profitability band
first purchase $80–$120
Strategic Segmentation
The exact segments to create in your email platform, with the conditions to use. Provided so your CRM manager can implement with ease.
Receive the exact segments to build in your email platform, with the conditions to use. Provided to implement with ease.
Build exact CRM segments
Segment Builder
timing
60d
2nd
VIP
CRM ready
Profile: 2nd Purchase
Categories bringing customers back, what they buy next and the timings between the two. Know what to put in front of who & when.
Map second-purchase behaviour
categories + timing
Next category
Knitwear
Best window
21–35d
Campaign cue
flow ready
The Commercial Case
From revenue opportunity and risk, to first purchase price bands, profitability and retention. You'll know what to do next.
Spot shifted customer patterns
Shift: 65 days
act first
baseline pattern
~ 42 days typical
Second Purchase Profile
Top Customer Patterns
Strategic Segmentation
The categories that bring customers back, what they buy on the second visit and the timing between the two. You'll see what to put in front of who and when, via campaign or flow.
We'll surface the top customers whose patterns have shifted and which ones to act on first. Not easily identified in a report.
Receive the exact segments to build in your email platform, with the conditions to use. Provided to implement with ease.
Map second-purchase behaviour
categories + timing
Next category
Knitwear
Best window
21–35d
Campaign cue
flow ready
Detect shifted customer patterns
Pattern shift: 65 days
act first
baseline pattern
was ~42 days
Top Customer Patterns
The Baseline Report
Traditional RFM scores your customers against averages, which can hide more than it shows. We'll surface the top customers whose patterns have shifted and which ones to act on first.
We present the findings to your team, and provide a summary document in your preferred format with the data, insights and actions.
Detect shifted customer patterns
Pattern shift: 65 days
act first
baseline pattern
was ~42 days
Baseline report summary
Findings Pack
Data
Insights
Actions
Format
presented to team
The Baseline Report
We present the findings to your team, and provide a summary document in your preferred format with the data, insights and actions. If help is needed to put it into practice, we can discuss.
Baseline report summary
Findings Pack
Data
Insights
Actions
Format
presented to team
Profile: 2nd Purchase
Categories bringing customers back, what they buy next and the timings between the two. Know what to show who & when.
Map second-purchase behaviour
categories + timing
Next category
Knitwear
Best window
21–35d
Campaign cue
flow ready
Top Customer Patterns
We'll surface the top customers whose patterns have shifted and which ones to act on first. Not easily identified in a report.
Detect shifted customer patterns
Pattern shift: 65 days
act first
baseline pattern
was ~42 days
was ~42 days
The Baseline Report
We present the findings to your team, and provide a summary in your preferred format with the data, insights and next steps.
Baseline report summary
Findings Pack
Data
Insights
Actions
Format
presented to team
How It Works
Covered by a Data Processing Agreement and mutual NDA. Your data is used only for your analysis.
Investment $5000+GST
Fifty percent on signature, to secure your delivery.
The full fee credits against your first year of It's Noa if you move forward with the platform within six months.
If you don't, you keep the analysis and the recommendations with no further obligation.
What We'll Need From You
Investment $5000+GST
18-24 order history via .csv or platform access.
Fifty percent on signature, to secure your delivery.
Analyst access to your ESP.
The full fee credits against your first year of It's Noa if you move forward with the platform within six months.
Read-only access to your Ad analytics platform or, blended CAC by channel if preferred.
If you don't, you keep the analysis and the recommendations with no obligation.
Investment $5000+GST
Fifty percent on signature, to secure your delivery.
The full fee credits against your first year of It's Noa if you move forward with the platform within six months.
If you don't, you keep the analysis and the recommendations with no further obligation.
Covered by a Data Processing Agreement and mutual NDA. Your data is used only for your analysis.
What We'll Need From You
18-24 order history via .csv or platform access.
Analyst access to your ESP.
Read-only access to your Ad analytics platform or, blended CAC by channel if preferred.
What We'll Need From You
24 month order history
via .csv or platform access.
Analyst access to your ESP.
Read-only access to Ad analytics or, blended CAC by channel provided.
Written by people who've had to hit the number
Twenty years in retail before we built It's Noa. We've sat on your side, planning peak against daunting revenue targets with the same imperfect information. We know what it's worth to walk in clear on where the opportunity sits.
Written by people who've had to hit the number
Twenty years in retail before we built It's Noa. We've sat on your side, planning peak against daunting revenue targets with the same imperfect information. We know what it's worth to walk in clear on where the opportunity sits.
Book A Call
Two weeks from now, you could be planning peak with the full picture. Book a call and we'll get started.
Two weeks from now, you could be planning peak with the full picture. Book a call and we'll get started.
Schedule Now
FAQs
Everything you need to know
Everything you need to know
Who is Noa?
How will Noa help my team?
How will Noa grow customer spend?
Is my customer data safe?
How does private access work?
Do I need a data warehouse or a data team?